What European SMEs Get Wrong About Sourcing from China in 2025
The most common mistakes I see in real projects, from trusting pretty factory photos to ignoring delivery risk, and how to fix them before money leaves your account…
Blog Archive
Trade, tech, entrepreneurship, WordPress, WeChat, and life between Europe and Shanghai. Playbooks and field notes from real projects.
Simple Website Tweaks That Build Trust Without a Full Redesign
Small, practical changes I use with clients – like better contact blocks, clearer offers and social proof – that can lift conversions without rebuilding everything from scratch…
How Living Between Sweden and Shanghai Actually Helps My Clients
A more personal look at how moving between Fika culture and fast-paced Shanghai affects how I plan projects, communicate with factories and support European teams remotely…
All Posts
Straightforward playbooks and weekly notes.
How I Run Client Projects Across Time Zones Without Chaos
How I structure communication, tools and expectations so working with me feels calm and predictable, even when we are six to eight hours apart…
When a Sourcing Agent Is Worth It (And When You Can DIY)
An honest breakdown of when you should hire help in China, when direct factory contact is enough, and how to avoid the most expensive mistakes…
A 30 Day WordPress Refresh Plan for Small Businesses
A practical four week plan to improve speed, content and trust without rebuilding your entire site from scratch…
What European SMEs Get Right (and Wrong) About Sourcing in China
Common pitfalls I see from first-time buyers, and a practical checklist to avoid delays and cost creep…
Launching Faster with a Tight WordPress Stack
Architecture, performance, and content workflow that ships in weeks, not months…
Life Between Two Worlds
Routines that make Europe ↔ China travel productive, and how I keep projects moving across time zones…
Supplier Audits 101: What to Check Before Your First PO
A fast, practical audit checklist for European SMEs sourcing in China.
Block Themes, Patterns, and Guard Rails
Shipping fast without letting authors break design or performance.
WeChat Official Accounts vs Mini Programs
Choosing the right entry point for your brand’s China presence.
Sea vs Air vs Rail: Picking the Right Mode for Your First Shipment
Lead times, risk, and total landed cost for first-time importers.
Multilingual SEO without the Mess
Hreflang, slugs, and content ops when you serve Europe and China.
Shopify vs WooCommerce for SMEs
What I recommend when speed, budget, and ownership all matter.
Terms Sheets for China Sourcing
Payment stages, tooling ownership, inspection windows, and red flags.
Core Web Vitals for Non-Perf People
Practical fixes that move the Lighthouse needle without rebuilds.
Cross-Cultural Negotiation: Notes from Factory Floors
How to say no politely, and when to ask twice.
ICP, Hosting, and the China Internet
What actually matters for speed and compliance when you go local.
Incoterms in Plain English
EXW, FOB, CIF, and what they change in cost and control for SMEs.
Product Visualization that Sells
Using 3D renders to validate offers and reduce photo shoots.
Content Ops for Small Teams
Patterns, checklists, and governance that keep publishing fast.
Security with Less Headache
Server-first hardening, sane plugins, and alert fatigue prevention.
From Quote to PO: Reducing Friction
Templates for faster decisions across language and time zones.
Payment Flows in WeChat
What to know about Pay, settlement, and UX for foreign brands.
Rapid Prototyping for Small Arcade Games
Scope, loops, and why one more run matters more than features.
B2B Landing Pages that Convert
Message-market fit, proof, and the one CTA rule.
Pragmatic AI for the Back Office
Where simple AI automations beat big transformation projects.
Freight Forwarders: Picking a Partner, Not Just a Price
What I ask in the first call to avoid surprises later.
The Anchor Doc: Async Rhythm for Distributed Teams
One page to keep projects moving across time zones.