Entrepreneur & Consultant
bridging Europe and China

I am an entrepreneurial professional with over 20 years of experience in international business, web development and digital marketing, specializing in bridging Europe and China. As the founder of Middle Earth Consulting AB, I help companies with sourcing, e-commerce and market entry strategies. My focus is on simplifying complex global trade processes while building long-term, trust-based partnerships.

I believe that real growth comes from people, not only processes. I enjoy meeting people from all kinds of industries and I am convinced there is something to learn from every conversation. My approach blends creativity and structure so that companies can turn strategic ideas into measurable growth.

Let's Connect

I enjoy meeting entrepreneurs, business owners and creative professionals from all over the world. Every conversation brings new insights and often leads to long-term collaboration. Whether you are exploring product sourcing in China, planning to build or optimise your website, or looking for strategic guidance for international growth, I am always open to look at your situation and share ideas.

Reach out if you are curious about improving your digital presence, streamlining your supply chain or expanding your brand between Europe and Asia. I reply personally and usually the same day.

International Sourcing & Supply Chain

Finding reliable manufacturers, pilot runs, QC, customs and logistics so your first shipments feel predictable, not experimental.

WordPress & WooCommerce

Fast UX, clean architecture and SEO friendly builds so you can publish quickly and still rank and convert.

WeChat & China Market Entry

Official or service accounts, mini-programs, local payments and cultural fit for practical, measurable results.

3D Product Renderings

Photorealistic renders and BIM objects for furniture, interiors and e-commerce so you can validate offers and sell before production.