PerOla Hammar

I am an entrepreneurial professional with over 20 years of experience in international business, web development, and digital marketing, specializing in bridging Europe and China. As the founder of Middle Earth Consulting AB, I help companies with sourcing, e-commerce, and market entry strategies. My focus is on simplifying complex global trade processes while building long-term, trust-based relationships between partners across continents.

I believe that real growth comes from people, not just processes. Throughout my career, I’ve learned the immense value of genuine connections—both personal and professional. I enjoy meeting people from all over the world and from all kinds of industries, because I truly believe that there is something to learn from every person you meet. Whether it’s a conversation about design, technology, logistics, or life itself, I approach each exchange as an opportunity to learn, share, and create new ideas together.

Passionate about innovation and knowledge sharing, I regularly create content on trade, technology, and entrepreneurship. My approach blends creativity and structure, transforming strategy into measurable growth. I also believe collaboration and open dialogue are key drivers of progress, and I’m always interested in connecting with like-minded professionals who want to make meaningful things happen.

I love meeting new people, sharing experiences, and learning from every conversation. Whether you're an entrepreneur, designer, marketer, or simply curious about life and work across cultures, I believe there’s always something valuable to learn from each person you meet.