How to Choose a Domain Name – Eight Tips
Choosing a domain name is as crucial as choosing a business name. Your domain name is your identity on the web, so it must be memorable, easy to find, and it must describe what your company does. At the same time, though, it would be best if your domain is not too long. So, as you can see, choosing a domain name takes a bit of thought. Here are eight tips to help you choose a domain name for your new website.
Include Keywords in Your Domain Name
Include relevant keywords in your domain name because it will help prospective customers find your site and will describe what your business does. However, bear in mind that a domain should be kept short and memorable, so your domain name should be more than just a long list of keywords. So, if you have a business called Acme that provides roofing services in Baltimore, “AcmeRoofersBalitmore” might be a suitable choice for a domain name.
Brand Your Domain Name
While you should try to incorporate keywords in a domain name, it would be best to include your business name as well. If you use generic names, it will be harder for visitors to identify your site. When you are starting a new business, your name will not yet be well-known. But, in time, people will get to know your brand. So, in the future, people will try to find your website by searching for the company name alone.
Check for Similar Domain Names
Do some research to check that your chosen name isn’t already in use or trademarked. Look for similar-sounding names as well as exact matches. You might find that “McdonaldsBurgerJoints.com” is available. Still, it is a pretty safe bet that using that name would result in a legal battle with McDonald’s Corporation.
Use a .COM Domain If One Is Available
There are now lots of different extensions that you could use for a domain name. Some of the newer domain extensions are very descriptive, such as .store, .motorcycles, or .realestate. However, many people are still not familiar with these new extensions, so some people may not trust them. Going with the most widely used extension of .com would be the best option right now. In the future, .com will also suggest that the business has been operating for some time.
Make it Easy to Remember and Easy to Type
Try to make your domain easy to remember and easy to type. Avoid using dashes, words that are difficult to spell, or alternatives for words, such as “4” instead of “for”. Overly complicated domain names will make it difficult for people to find your site. An awkward domain name will also make your email addresses harder to remember and type.
Choose a Name That is Easy to Pronounce
Once your website is established, you will want people to be able to tell their friends about it. So, to make it easy for your website address to be passed around by word of mouth, make sure that the name you choose is easy to pronounce. Once again, this is another reason why you should use short domain names and avoid using words that are difficult to spell.
Consider the Future
Remember that you will have to live with your choice of a domain name for a long time. So, consider how you might like to expand your business in the future. If you might want to take your Acme roofing company statewide, for example, then “AcmeRoofingMaryland.com” would be a better choice than “AcmeRoofingBaltimore.com.” Or, if you may expand your services in the future, you might want to consider changing the term “roofing” to something more generic.
Reserve Your Chosen Domain Fast
When you have come up with the perfect name for your website, make sure you register it right away. Domain names can be snapped up fast. If you wait too long to register your domain, you may find that your chosen name has been grabbed by someone else. Registering a domain can cost as little as one dollar. So, if you have several ideas and you want to think about it for a while, get all the names registered because it will not cost you much money to do so.
To sum up, a domain should be descriptive, short, and easy to remember and spell. It would be a good idea to include in the name the keywords that people are likely to search for when they are looking for the products or services that you supply. And remember that the domain you choose will be the online identity of your business for a long time. So, avoid using terms that might hinder the expansion of business activities in the future.